#marketing-secondary .kv-seo{--paper:#f7f1e3;--card:#fffcf5;--ink:#29231a;--ink-70:#29231ab3;--ink-50:#29231a80;--ink-12:#29231a1f;--cobalt:#2b5094;--kumkum:#bf4429;--display:"Fraunces", "Fraunces Fallback", Georgia, serif;--body:"Open Runde", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--col:min(720px, calc(100% - 40px));background:var(--paper);min-height:100vh;color:var(--ink);font:17px/1.6 var(--body);padding:120px 0 96px}#marketing-secondary .kv-seo>*{width:var(--col);margin-inline:auto}#marketing-secondary .kv-seo-crumbs{color:var(--ink-50);flex-wrap:wrap;gap:8px;margin-bottom:28px;font-size:13px;display:flex}#marketing-secondary .kv-seo-crumbs a{color:inherit;text-decoration:none}#marketing-secondary .kv-seo-crumbs a:hover{color:var(--ink)}#marketing-secondary .kv-seo-crumbs [aria-current]{max-width:36ch;color:var(--ink-70);white-space:nowrap;text-overflow:ellipsis;overflow:hidden}#marketing-secondary .kv-seo-kicker{color:var(--cobalt);font:600 12px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;margin:0 0 12px}#marketing-secondary .kv-seo-hero h1{font:470 clamp(38px, 5.4vw, 60px)/1.03 var(--display);letter-spacing:-.035em;text-wrap:balance;margin:0}#marketing-secondary .kv-seo-summary{max-width:58ch;color:var(--ink-70);text-wrap:pretty;margin:18px 0 0;font-size:19px;line-height:1.55}#marketing-secondary .kv-seo-answer{background:var(--card);border-radius:14px;margin:28px 0 0;padding:18px 22px 18px 24px;position:relative;box-shadow:inset 0 1px #fff,0 1px 2px #3223130f,0 18px 30px -26px #32231380}#marketing-secondary .kv-seo-answer:before{content:"";background:var(--kumkum);border-radius:3px;width:3px;position:absolute;top:16px;bottom:16px;left:0}#marketing-secondary .kv-seo-answer-label{color:var(--kumkum);font:600 11.5px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;margin:0 0 4px}#marketing-secondary .kv-seo-answer-text{font:480 21px/1.35 var(--display);letter-spacing:-.01em;margin:0}#marketing-secondary .kv-seo-actions{flex-wrap:wrap;align-items:center;gap:12px 18px;margin-top:26px;display:flex}#marketing-secondary .kv-seo-button,#marketing-secondary .kv-seo-cta-button{color:#fbf6ea;min-height:50px;font:600 16px/1 var(--body);background:linear-gradient(#3c3422 0%,#201a11 100%);border-radius:14px;align-items:center;gap:10px;padding:0 22px;text-decoration:none;transition:transform .13s cubic-bezier(.2,.8,.2,1),box-shadow .2s;display:inline-flex;box-shadow:inset 0 2px .5px #ffffff38,inset 0 -7px 9px -5px #0000008c,inset 0 0 0 1px #00000038,0 11px 22px -9px #29231a85}#marketing-secondary .kv-seo-button:hover{transform:translateY(-1px)}#marketing-secondary .kv-seo-button:active{transform:translateY(1.5px)}#marketing-secondary .kv-seo-button svg,#marketing-secondary .kv-seo-cta-button svg{width:20px;height:20px}#marketing-secondary .kv-seo-note{color:var(--ink-50);font-size:14px}#marketing-secondary .kv-seo-block{margin-top:clamp(56px,8vw,80px)}#marketing-secondary .kv-seo-h2{font:470 clamp(26px, 3vw, 32px)/1.1 var(--display);letter-spacing:-.025em;text-wrap:balance;margin:0 0 18px}#marketing-secondary .kv-seo-lead{max-width:60ch;color:var(--ink-70);margin:0 0 28px;font-size:18px}#marketing-secondary .kv-seo-prose p{max-width:64ch;color:var(--ink-70);margin:0 0 16px}#marketing-secondary .kv-seo-prose h3{font:600 18px/1.3 var(--body);margin:28px 0 8px}#marketing-secondary .kv-seo-message{background-blend-mode:soft-light;background:#efe7d6 url(/wa-bg-dark.png) 50%/340px;border-radius:18px;gap:12px;margin:0;padding:28px;display:grid}#marketing-secondary .kv-seo-bubble{color:#111b21;background:#fff;border-radius:4px 14px 14px;max-width:min(460px,92%);padding:10px 14px 12px;font-size:16px;line-height:1.45;box-shadow:0 1px .5px #0b141a24}#marketing-secondary .kv-seo-bubble-fwd{color:#667781;margin-bottom:4px;font-size:12px;font-style:italic;display:block}#marketing-secondary .kv-seo-bubble p{margin:0}#marketing-secondary .kv-seo-message figcaption{color:var(--ink-70);font-size:15px}#marketing-secondary .kv-seo-lists{grid-template-columns:1fr 1fr;align-items:start;gap:20px;display:grid}#marketing-secondary .kv-seo-list{background:var(--card);border-radius:18px;padding:24px 24px 20px;box-shadow:inset 0 1px #fff,0 18px 30px -28px #32231380}#marketing-secondary .kv-seo-list .kv-seo-h2{margin-bottom:14px;font-size:24px}#marketing-secondary .kv-seo-list ul,#marketing-secondary .kv-seo-list ol{gap:12px;margin:0;padding:0;list-style:none;display:grid}#marketing-secondary .kv-seo-list li{grid-template-columns:22px 1fr;align-items:start;gap:10px;font-size:16px;line-height:1.45;display:grid}#marketing-secondary .kv-seo-list--flags svg{fill:none;width:18px;height:18px;stroke:var(--kumkum);stroke-width:2.4px;stroke-linecap:round;margin-top:3px}#marketing-secondary .kv-seo-list--steps{background:var(--cobalt);color:#fff8ea}#marketing-secondary .kv-seo-list--steps b{background:#fff8ea29;border-radius:50%;place-items:center;width:22px;height:22px;margin-top:1px;font-size:12px;font-weight:650;display:grid}#marketing-secondary .kv-seo-more{background:var(--card);border-radius:16px;margin-top:20px;box-shadow:inset 0 1px #fff}#marketing-secondary .kv-seo-more summary{cursor:pointer;font:600 16px/1.3 var(--body);justify-content:space-between;align-items:center;gap:12px;padding:18px 22px;list-style:none;display:flex}#marketing-secondary .kv-seo-more summary::-webkit-details-marker{display:none}#marketing-secondary .kv-seo-more summary:after{content:"+";color:var(--cobalt);font-size:22px;font-weight:400;line-height:1}#marketing-secondary .kv-seo-more[open] summary:after{content:"–"}#marketing-secondary .kv-seo-more-body{gap:22px;padding:0 22px 22px;display:grid}#marketing-secondary .kv-seo-more h3{font:600 15px/1.3 var(--body);margin:0 0 8px}#marketing-secondary .kv-seo-more ul,#marketing-secondary .kv-seo-prose ul{color:var(--ink-70);margin:0;padding-left:20px;font-size:16px}#marketing-secondary .kv-seo-more li,#marketing-secondary .kv-seo-prose li{margin:6px 0}#marketing-secondary .kv-seo-steps{counter-reset:s;gap:14px;margin:0;padding:0;list-style:none;display:grid}#marketing-secondary .kv-seo-steps li{background:var(--card);counter-increment:s;border-radius:14px;padding:16px 20px 16px 58px;position:relative}#marketing-secondary .kv-seo-steps li:before{content:counter(s);background:var(--cobalt);color:#fff8ea;width:26px;height:26px;font:650 13px/1 var(--body);border-radius:50%;place-items:center;display:grid;position:absolute;top:16px;left:18px}#marketing-secondary .kv-seo-steps h3{font:600 17px/1.3 var(--body);margin:0 0 4px}#marketing-secondary .kv-seo-steps p{color:var(--ink-70);margin:0;font-size:16px}#marketing-secondary .kv-seo-ticks{gap:10px;margin:0;padding:0;list-style:none;display:grid}#marketing-secondary .kv-seo-ticks li{grid-template-columns:22px 1fr;gap:10px;font-size:17px;display:grid}#marketing-secondary .kv-seo-ticks svg{fill:none;width:20px;height:20px;stroke:var(--cobalt);stroke-width:2.6px;stroke-linecap:round;stroke-linejoin:round;margin-top:3px}#marketing-secondary .kv-seo-cta{isolation:isolate;color:#fffdf5;text-align:center;background:#2d5bab url(/landing-v3/hero-sky62-1200.webp) 50% 30%/cover;border-radius:24px;margin-top:clamp(56px,8vw,80px);padding:clamp(36px,5vw,52px) clamp(22px,5vw,48px);position:relative;overflow:hidden;box-shadow:0 30px 56px -40px #14326eb3}#marketing-secondary .kv-seo-cta:before{content:"";z-index:-1;background:radial-gradient(70% 60% at 50% 40%,#16428b66,#16428b1a 70%);position:absolute;inset:0}#marketing-secondary .kv-seo-cta h2{font:470 clamp(30px, 4vw, 42px)/1.05 var(--display);letter-spacing:-.03em;margin:0 0 10px}#marketing-secondary .kv-seo-cta p{color:#fff4dc;max-width:44ch;margin:0 auto 24px;font-size:17px}#marketing-secondary .kv-seo-cta-button{color:#1b2130;background:linear-gradient(#fff 0%,#e8edf5 100%);box-shadow:inset 0 2px .5px #fff,inset 0 -7px 9px -5px #26385c4d,inset 0 0 0 1px #1b21301a,0 11px 22px -9px #081e508c}#marketing-secondary .kv-seo-cta-button:hover{transform:translateY(-1px)}#marketing-secondary .kv-seo-cta small{color:#fff4dc;opacity:.85;margin-top:14px;font-size:13px;display:block}#marketing-secondary .kv-seo-faq{border-top:1px solid var(--ink-12)}#marketing-secondary .kv-seo-faq details{border-bottom:1px solid var(--ink-12)}#marketing-secondary .kv-seo-faq summary{cursor:pointer;font:600 17px/1.35 var(--body);justify-content:space-between;gap:16px;padding:18px 0;list-style:none;display:flex}#marketing-secondary .kv-seo-faq summary::-webkit-details-marker{display:none}#marketing-secondary .kv-seo-faq summary:after{content:"+";color:var(--cobalt);flex:none;font-size:22px;font-weight:400;line-height:1}#marketing-secondary .kv-seo-faq details[open] summary:after{content:"–"}#marketing-secondary .kv-seo-faq p{color:var(--ink-70);margin:-4px 0 18px;font-size:16px}#marketing-secondary .kv-seo-related ul{border-top:1px solid var(--ink-12);margin:0;padding:0;list-style:none}#marketing-secondary .kv-seo-related a{border-bottom:1px solid var(--ink-12);color:var(--ink);grid-template-columns:1fr 20px;align-items:center;gap:2px 16px;padding:16px 0;text-decoration:none;display:grid}#marketing-secondary .kv-seo-related small{color:var(--cobalt);font:600 11px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;grid-column:1}#marketing-secondary .kv-seo-related span{font:480 20px/1.25 var(--display);letter-spacing:-.01em;grid-column:1}#marketing-secondary .kv-seo-related svg{fill:none;width:20px;height:20px;stroke:var(--ink-50);stroke-width:1.8px;stroke-linecap:round;stroke-linejoin:round;grid-area:1/2/span 2;transition:transform .2s,stroke .2s}#marketing-secondary .kv-seo-related a:hover svg{stroke:var(--cobalt);transform:translate(3px)}#marketing-secondary .kv-seo-chips{flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none;display:flex}#marketing-secondary .kv-seo-chips a{border:1px solid var(--ink-12);background:var(--card);color:var(--ink);border-radius:999px;padding:8px 14px;font-size:15px;text-decoration:none;display:inline-block}#marketing-secondary .kv-seo-chips a:hover{border-color:var(--cobalt);color:var(--cobalt)}#marketing-secondary .kv-seo-updated{color:var(--ink-50);margin-top:40px;font-size:13px}@media (width<=720px){#marketing-secondary .kv-seo{padding-top:96px;font-size:16px}#marketing-secondary .kv-seo-summary{font-size:17px}#marketing-secondary .kv-seo-answer-text{font-size:19px}#marketing-secondary .kv-seo-lists{grid-template-columns:1fr}#marketing-secondary .kv-seo-message{padding:18px 14px}#marketing-secondary .kv-seo-button{justify-content:center;width:100%}}#marketing-secondary .kv-seo-console{margin-top:36px}#marketing-secondary .kv-seo-meta{border-top:1px solid var(--ink-12);color:var(--ink-50);flex-wrap:wrap;gap:8px;margin-top:28px;padding-top:18px;font-size:14px;display:flex}#marketing-secondary .kv-seo-toc{margin-top:20px}#marketing-secondary .kv-seo-toc ol{margin:0;padding:0 22px 20px 42px}#marketing-secondary .kv-seo-toc a{color:var(--ink-70);text-decoration:none}#marketing-secondary .kv-seo-toc a:hover{color:var(--cobalt)}#marketing-secondary .kv-seo-article{color:#29231adb;margin-top:44px;font-size:18px;line-height:1.7}#marketing-secondary .kv-seo-article>:first-child{margin-top:0}#marketing-secondary .kv-seo-article h2{color:var(--ink);font:470 clamp(26px, 3vw, 32px)/1.15 var(--display);letter-spacing:-.025em;margin:56px 0 14px;scroll-margin-top:100px}#marketing-secondary .kv-seo-article h3{color:var(--ink);font:600 19px/1.35 var(--body);margin:32px 0 8px;scroll-margin-top:100px}#marketing-secondary .kv-seo-article p{margin:0 0 18px}#marketing-secondary .kv-seo-article ul,#marketing-secondary .kv-seo-article ol{margin:0 0 20px;padding-left:22px}#marketing-secondary .kv-seo-article li{margin:6px 0;padding-left:4px}#marketing-secondary .kv-seo-article li::marker{color:var(--cobalt);font-weight:650}#marketing-secondary .kv-seo-article a{color:var(--cobalt);text-underline-offset:3px;text-decoration:underline 1px}#marketing-secondary .kv-seo-article strong{color:var(--ink);font-weight:650}#marketing-secondary .kv-seo-article blockquote{border-left:3px solid var(--kumkum);background:var(--card);color:var(--ink);font:450 19px/1.45 var(--display);border-radius:0 12px 12px 0;margin:24px 0;padding:16px 20px}#marketing-secondary .kv-seo-article blockquote p{margin:0}#marketing-secondary .kv-seo-article table{border-collapse:collapse;width:100%;margin:0 0 24px;font-size:15.5px}#marketing-secondary .kv-seo-article th,#marketing-secondary .kv-seo-article td{border-bottom:1px solid var(--ink-12);text-align:left;vertical-align:top;padding:10px 12px}#marketing-secondary .kv-seo-article th{color:var(--ink);font-weight:650}#marketing-secondary .kv-seo-article img{border-radius:12px;max-width:100%;height:auto}#marketing-secondary .kv-seo-article code{background:var(--card);border-radius:6px;padding:1px 6px;font-size:.9em}#marketing-secondary .kv-seo-article hr{border:0;border-top:1px solid var(--ink-12);margin:40px 0}@media (width<=720px){#marketing-secondary .kv-seo-article{font-size:17px}#marketing-secondary .kv-seo-article table{display:block;overflow-x:auto}}#marketing-secondary .kv-seo-index ul{border-top:1px solid var(--ink-12);margin:0;padding:0;list-style:none}#marketing-secondary .kv-seo-index a{border-bottom:1px solid var(--ink-12);color:var(--ink);grid-template-columns:1fr 22px;gap:3px 18px;padding:18px 0;text-decoration:none;display:grid}#marketing-secondary .kv-seo-index small{color:var(--cobalt);font:600 11px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;grid-column:1}#marketing-secondary .kv-seo-index-title{font:480 22px/1.2 var(--display);letter-spacing:-.015em;grid-column:1}#marketing-secondary .kv-seo-index-text{color:var(--ink-70);grid-column:1;font-size:15.5px;line-height:1.45}#marketing-secondary .kv-seo-index svg{fill:none;width:20px;height:20px;stroke:var(--ink-50);stroke-width:1.8px;stroke-linecap:round;stroke-linejoin:round;grid-area:1/2/span 3;align-self:center;transition:transform .2s,stroke .2s}#marketing-secondary .kv-seo-index a:hover .kv-seo-index-title{color:var(--cobalt)}#marketing-secondary .kv-seo-index a:hover svg{stroke:var(--cobalt);transform:translate(3px)}#marketing-secondary .kv-seo-hero--index h1{font-size:clamp(40px,6vw,64px)}#marketing-secondary .kv-ask{background:var(--card);border-radius:20px;gap:12px;margin-top:32px;padding:22px;scroll-margin-top:110px;display:grid;box-shadow:inset 0 1px #fff,0 1px 2px #3223130f,0 24px 40px -32px #3223138c}#marketing-secondary .kv-ask-label{font:600 15px/1.3 var(--body)}#marketing-secondary .kv-ask textarea,#marketing-secondary .kv-ask input{box-sizing:border-box;border:1px solid var(--ink-12);width:100%;color:var(--ink);font:16px/1.5 var(--body);resize:vertical;background:#fff;border-radius:14px;padding:14px 16px;transition:border-color .2s,box-shadow .2s}#marketing-secondary .kv-ask textarea{min-height:112px}#marketing-secondary .kv-ask textarea:focus,#marketing-secondary .kv-ask input:focus{border-color:var(--cobalt);outline:none;box-shadow:0 0 0 3px #2b509426}#marketing-secondary .kv-ask ::placeholder{color:var(--ink-50)}#marketing-secondary .kv-ask .kv-seo-button{cursor:pointer;border:0;justify-self:start}#marketing-secondary .kv-ask-note{color:var(--ink-50);margin:0;font-size:13.5px;line-height:1.45}@media (width<=720px){#marketing-secondary .kv-ask{padding:16px}#marketing-secondary .kv-ask .kv-seo-button{justify-content:center;justify-self:stretch}}#marketing-secondary .kv-report-numbers{grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:14px;margin:0;padding:0;list-style:none;display:grid}#marketing-secondary .kv-report-numbers li{background:var(--card);border-radius:16px;padding:20px;box-shadow:inset 0 1px #fff}#marketing-secondary .kv-report-numbers b{color:var(--cobalt);font:480 40px/1 var(--display);letter-spacing:-.03em;display:block}#marketing-secondary .kv-report-numbers span{color:var(--ink-70);margin-top:8px;font-size:15px;display:block}#marketing-secondary .kv-report-trends{gap:18px;margin:0;padding:0;list-style:none;display:grid}#marketing-secondary .kv-report-row{align-items:baseline;gap:12px;display:flex}#marketing-secondary .kv-report-row>:first-child{color:var(--ink);font:480 20px/1.25 var(--display);flex:1;text-decoration:none}#marketing-secondary .kv-report-row a:hover{color:var(--cobalt)}#marketing-secondary .kv-report-share{font-weight:650}#marketing-secondary .kv-report-change{text-align:right;min-width:64px;font-size:14px;font-weight:600}#marketing-secondary .kv-report-change.is-up{color:var(--kumkum)}#marketing-secondary .kv-report-change.is-down{color:#3b7a4b}#marketing-secondary .kv-report-bar{background:linear-gradient(90deg, var(--cobalt) var(--w), var(--ink-12) var(--w));border-radius:8px;height:8px;margin-top:8px;display:block}